Spending the Afternoon Photographing Do or Dye Designs in Downtown Aurora, Illinois

Some branding sessions feel like work.

This one felt like a celebration.

When Debi reached out about photographing Do or Dye Designs, she already had a strong and awesome vision forming! So before our session, we talked about her concept and kept refining it till it was exactly what she wanted. Bold. Editorial. Playful. Confident. She knew she did not want “basic” salon photos. She wanted personality. She wanted attitude. She wanted something that actually felt like them.

And I absolutely love that!